“When a team is involved in research all along the way, everyone owns the findings, sees clear implications, and can make efficient decisions.” 🙌

Collaboration and shared ownership is sooo important. In the long run, it will also help sharing expertise within stakeholders, thus reducing dependency on specific individuals and helping to spread out research processes and best practices across organizations.

Great article!

Full-time learner, product stuff, “triathlete” & global traveller. Creating cool products @ Revolut, formerly @ Booking.com and @ Just Eat.