Product Acronyms ¯\_(ツ)_/¯

A guide to Product Management lingo ftw

TL;DR: Because Product people love acronyms too much, I’ve collected here the most frequent ones heard in and around my workplace. I hope this will help you decrypting things like:

“Based on the JTBD outcome, we ran a MVT for the LP MVP, and after achieving SS we noticed an increase in CTR but a neutral effect on MAU. I will ask to BI to check if there’s any impact on NPS. We will present full results at the QBR”


AI: Artificial Intelligence [Wikipedia]

AOV: Average Order Value [Optimizely, Bigcommerce]

API: Application Program Interface [Wikipedia, Webopedia]

AR: Augmented Reality [Wikipedia]

ARPU: Average Revenue Per User [Wikipedia]

ARPU: Average Revenue Per Unit [investopidia]

ASP: Application Service Provider [Wikipedia]

ATV: Average Transaction Value [Splitit]

AV: Average Value (See AOV)

AV: Availability (ecommerce)

AWS: Amazon Web Services [Amazon, Wikipedia]


BA: Business Analyst [Wikipedia]

BAU: Business As Usual [Wikipedia]

BDD: Behavior-Driven Development [Wikipedia]

BE: Back End [Wikipedia]

BI: Business Intelligence [Wikipedia]

BP: Basis Points [Wikipedia]


CAC: Customer Acquisition Cost [Wikipedia]

CLV or CLVT: Customer Lifetime Value [Wikipedia]

CMS: Content Management System [Wikipedia]

CPO: Chief Product Officer [Wikipedia]

CRO: Conversion Rate Optimisation [Wikipedia]

CSAT: Customer Satisfaction (score) [Wikipedia]

CTO: Chief Technology Officer [Wikipedia]

CTR: Click-Through Rate [Wikipedia, Google Support]

CVP: Customer Value Proposition [Wikipedia]

CVR or CV: Conversion Rate [Google Support]

CX: Customer Experience [Wikipedia]


DAU: Daily Active Users [Wikipedia]

DoS / DDoS: Denial of Service attack / Distributed DoS [Wikipedia]

DR: Disaster Recovery [Wikipedia]


EOY: End Of Year [acronymfinder]

ES: Elasticsearch [Wikipedia]


FE: Front End [Wikipedia]


GEM (framework): Growth, Engagement, Monetization [Nir Eyal]

GP: Gross Profit [Wikipedia]


HEART (framework): Happiness, Engagement, Adoption, Retention, Task Success [Interaction Design Foundation

HIPPO: Highest Paid Person Opinion [whatis]

HoP: Head of Product [venturesity]


INVEST: Independent, Negotiable, Valuable, Estimable, Small, Testable [Wikipedia]

ISP: Internet Service Provider [Wikipedia]


JTBD: Jobs To Be Done []


KPI: Key Performance Indicator [Wikipedia]


LP: Landing Page [unbounce]

LTV: Life-Time Value (See CLV)

LVT: Lean Value Tree [Thoughtworks]


MAU: Monthly Active Users [Wikipedia]

MAP: Minimum Awesome Product [The Innovator’s Method]

MFA: Multi-Factor Authentication [Wikipedia]

ML: Machine Learning [Wikipedia]

MVP: Minimum Viable Product [Wikipedia]

MVT: Multivariate Test [Optimizely]


NB: No Brainer

NLP: Natural Language Processing [Wikipedia]

NN: Neural Network [Wikipedia]

NPS: Net Promoter Score [Wikipedia, netpromoter]


OKR: Objectives and Key Results [Wikipedia]

Ops: Operations [Wikipedia]


PM: Product Manager [Wikipedia]

PM: Project Manager [Wikipedia]

PM: Program Manager [Wikipedia]

PO: Product Owner [scrum]

PP: Percentage Point [Wikipedia]

PR: Pull Request [Altassian]

PSAT: Partner Satisfaction (score). See CSAT [Wikipedia]

PSP: Payment Service Provider [Wikipedia]

P&L: Profit and Loss (statement) [Investopedia]

P2P: Peer To Peer [Wikipedia]


QA: Quality Assurance [Wikipedia]

QBR: Quarterly Business Review [gainsight]


RAT: Riskiest Assumption Tests [The MVP is dead. Long live the RAT]

RFC: Request For Comments [Wikipedia]

RPU: Revenue Per User (also ARPU: Average…) [Wikipedia]

RPU: Revenue Per Unit (alro ARPU: Average…) [investopidia]

ROI: Return On Investment [Wikipedia]

ROR: Rate Of Return [Wikipedia]

RUM: Real User Monitoring [Wikipedia]


SaaS: Software as a Service [Wikipedia]

SAFe: Scaled Agile Framework [Wikipedia, Scaled Agile]

SD: Standard Deviation [Wikipedia]

SEM: Search Engine Marketing [Wikipedia]

SEO: Search Engine Optimization [Optimizely, Wikipedia]

SM: Scrum Master [whatis]

SOC: Security Operations Center [Wikipedia]

SoS: Scrum of Scrums [agile alliance]

SPM: Senior Product Manager. See PM [Wikipedia]

SPO: Senior Product Owner. See PO [scrum]

SS: Statistical Significance [Optimizely, Wikipedia]

SU: Stand Up (meeting) [Wikipedia, agile alliance]

SVM: Support Vector Machines (supervised learning) [Wikipedia]


TDD: Test-Driven Development [Wikipedia]

TL;DR: Too Long; Didn’t Read [Wikipedia]


UI: User Interface [Wikipedia]

USP: Unique Selling Point (also Unique Selling Proposition) [Optimizely]

UX: User Experience [Wikipedia]

UX&D: User Experience and Design


VC: Venture Capital [Wikipedia]

VM: Virtual Machine [Wikipedia]

VOC: Voice Of the Customer [isixsigma]

VoIP: Voice over IP [Wikipedia]

VR: Virtual Reality [Wikipedia]


YoY: Year on Year [Oxford]


2FA: 2 Factor Authentication [Wikipedia]


¯\_(ツ)_/¯ Shrug [Emojipedia]

NOTE: In order to prevent myself from writing a never-ending post, I’ve intendedly skipped many of what I consider engineering-specific or any other role-specific terms.

I hope this will be helpful. Feel free to add any suggestions in the comments section.

Acronyms ftw!

Full-time learner, product stuff, “triathlete” & global traveller. CPO @ Yayzy, frmr Product Leader @ Revolut, @ and @ Just Eat.

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Angel Jaime

Angel Jaime

Full-time learner, product stuff, “triathlete” & global traveller. CPO @ Yayzy, frmr Product Leader @ Revolut, @ and @ Just Eat.

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