Product Acronyms ¯\_(ツ)_/¯
A guide to Product Management lingo ftw
TL;DR: Because Product people love acronyms too much, I’ve collected here the most frequent ones heard in and around my workplace. I hope this will help you decrypting things like:
“Based on the JTBD outcome, we ran a MVT for the LP MVP, and after achieving SS we noticed an increase in CTR but a neutral effect on MAU. I will ask to BI to check if there’s any impact on NPS. We will present full results at the QBR”
A
AI: Artificial Intelligence [Wikipedia]
AOV: Average Order Value [Optimizely, Bigcommerce]
API: Application Program Interface [Wikipedia, Webopedia]
AR: Augmented Reality [Wikipedia]
ARPU: Average Revenue Per User [Wikipedia]
ARPU: Average Revenue Per Unit [investopidia]
ASP: Application Service Provider [Wikipedia]
ATV: Average Transaction Value [Splitit]
AV: Average Value (See AOV)
AV: Availability (ecommerce)
AWS: Amazon Web Services [Amazon, Wikipedia]
B
BA: Business Analyst [Wikipedia]
BAU: Business As Usual [Wikipedia]
BDD: Behavior-Driven Development [Wikipedia]
BE: Back End [Wikipedia]
BI: Business Intelligence [Wikipedia]
BP: Basis Points [Wikipedia]
C
CAC: Customer Acquisition Cost [Wikipedia]
CLV or CLVT: Customer Lifetime Value [Wikipedia]
CMS: Content Management System [Wikipedia]
CPO: Chief Product Officer [Wikipedia]
CRO: Conversion Rate Optimisation [Wikipedia]
CSAT: Customer Satisfaction (score) [Wikipedia]
CTO: Chief Technology Officer [Wikipedia]
CTR: Click-Through Rate [Wikipedia, Google Support]
CVP: Customer Value Proposition [Wikipedia]
CVR or CV: Conversion Rate [Google Support]
CX: Customer Experience [Wikipedia]
D
DAU: Daily Active Users [Wikipedia]
DoS / DDoS: Denial of Service attack / Distributed DoS [Wikipedia]
DR: Disaster Recovery [Wikipedia]
E
EOY: End Of Year [acronymfinder]
ES: Elasticsearch [Wikipedia]
F
FE: Front End [Wikipedia]
G
GEM (framework): Growth, Engagement, Monetization [Nir Eyal]
GP: Gross Profit [Wikipedia]
H
HEART (framework): Happiness, Engagement, Adoption, Retention, Task Success [Interaction Design Foundation
HIPPO: Highest Paid Person Opinion [whatis]
HoP: Head of Product [venturesity]
I
INVEST: Independent, Negotiable, Valuable, Estimable, Small, Testable [Wikipedia]
ISP: Internet Service Provider [Wikipedia]
J
JTBD: Jobs To Be Done [jtbd.info]
K
KPI: Key Performance Indicator [Wikipedia]
L
LP: Landing Page [unbounce]
LTV: Life-Time Value (See CLV)
LVT: Lean Value Tree [Thoughtworks]
M
MAU: Monthly Active Users [Wikipedia]
MAP: Minimum Awesome Product [The Innovator’s Method]
MFA: Multi-Factor Authentication [Wikipedia]
ML: Machine Learning [Wikipedia]
MVP: Minimum Viable Product [Wikipedia]
MVT: Multivariate Test [Optimizely]
N
NB: No Brainer
NLP: Natural Language Processing [Wikipedia]
NN: Neural Network [Wikipedia]
NPS: Net Promoter Score [Wikipedia, netpromoter]
O
OKR: Objectives and Key Results [Wikipedia]
Ops: Operations [Wikipedia]
P
PM: Product Manager [Wikipedia]
PM: Project Manager [Wikipedia]
PM: Program Manager [Wikipedia]
PO: Product Owner [scrum]
PP: Percentage Point [Wikipedia]
PR: Pull Request [Altassian]
PSAT: Partner Satisfaction (score). See CSAT [Wikipedia]
PSP: Payment Service Provider [Wikipedia]
P&L: Profit and Loss (statement) [Investopedia]
P2P: Peer To Peer [Wikipedia]
Q
QA: Quality Assurance [Wikipedia]
QBR: Quarterly Business Review [gainsight]
R
RAT: Riskiest Assumption Tests [The MVP is dead. Long live the RAT]
RFC: Request For Comments [Wikipedia]
RPU: Revenue Per User (also ARPU: Average…) [Wikipedia]
RPU: Revenue Per Unit (alro ARPU: Average…) [investopidia]
ROI: Return On Investment [Wikipedia]
ROR: Rate Of Return [Wikipedia]
RUM: Real User Monitoring [Wikipedia]
S
SaaS: Software as a Service [Wikipedia]
SAFe: Scaled Agile Framework [Wikipedia, Scaled Agile]
SD: Standard Deviation [Wikipedia]
SEM: Search Engine Marketing [Wikipedia]
SEO: Search Engine Optimization [Optimizely, Wikipedia]
SM: Scrum Master [whatis]
SOC: Security Operations Center [Wikipedia]
SoS: Scrum of Scrums [agile alliance]
SPM: Senior Product Manager. See PM [Wikipedia]
SPO: Senior Product Owner. See PO [scrum]
SS: Statistical Significance [Optimizely, Wikipedia]
SU: Stand Up (meeting) [Wikipedia, agile alliance]
SVM: Support Vector Machines (supervised learning) [Wikipedia]
T
TDD: Test-Driven Development [Wikipedia]
TL;DR: Too Long; Didn’t Read [Wikipedia]
U
UI: User Interface [Wikipedia]
USP: Unique Selling Point (also Unique Selling Proposition) [Optimizely]
UX: User Experience [Wikipedia]
UX&D: User Experience and Design
V
VC: Venture Capital [Wikipedia]
VM: Virtual Machine [Wikipedia]
VOC: Voice Of the Customer [isixsigma]
VoIP: Voice over IP [Wikipedia]
VR: Virtual Reality [Wikipedia]
Y
YoY: Year on Year [Oxford]
2
2FA: 2 Factor Authentication [Wikipedia]
Other
¯\_(ツ)_/¯ Shrug [Emojipedia]
NOTE: In order to prevent myself from writing a never-ending post, I’ve intendedly skipped many of what I consider engineering-specific or any other role-specific terms.
I hope this will be helpful. Feel free to add any suggestions in the comments section.
Acronyms ftw!
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